Case Study: Rosie Campo's Path to Confidence

How Rosie went from feeling stuck and challenged in her career to leading with confidence and clarity as an acting CEO

Why did Rosie decide to coach with Alex?

When Rosie returned from leave, she found herself stepping into a high-pressure environment. She initially sought coaching as a way to navigate the complexities in her senior executive role and to map out her future career path.

But what she discovered was something even more transformative. She was able to gain a deeper self-awareness allowing her to recognise patterns in how she approached challenges and develop strategies to respond with clarity and confidence.

Once she had the self-awareness and confidence, Rosie was able to take on new leadership responsibilities and even accept taking on an acting CEO role.

The dynamic of the coaching program changed - Alex and Rosie shifted to work on navigating the challenges of stepping into the acting CEO role, a different senior leadership position with new challenges.

“While it is business coaching, it goes so much deeper for those who are willing to lean in. I didn't expect it to go there, but it's been more valuable than any therapy I’ve done before”.

What did Rosie take away?

A pivotal moment in Rosie’s coaching journey came when Alex challenged her to reflect on how she was showing up in difficult situations. Not as a critique, but as an opportunity to shift perspectives and develop a more intentional approach.

“You actually end up finding all these things out about yourself that you probably didn’t expect.”

Through coaching, Rosie:

Developed the confidence to take on an acting CEO role and perform at a high level

Became more self-aware about how she responded to challenges

Shifted from reacting emotionally to responding with confidence and clarity

Started advocating for herself and trusting her own judgement

Learned to step up in a way that felt aligned with her values, both at work and in her personal life

"There was that day where I had a really tough time at work, and then I had to go present at a really important meeting. Being able to pick up the phone and talk to you helped me get back into a place where I was able to realign my focus. It may have seemed like a small thing, but for me, it made the world of difference."

What does life look like now?

Rosie’s growth in coaching has gone beyond her leadership role.

Working with a coach has transformed the way she shows up in all areas of her life.

One of the biggest shifts she’s experienced is in her confidence. When handling challenging situations, she now knows exactly how she wants to handle it.

"I stepped up in a way that felt like I was standing up for me. It was really hard to do, but I was proud of myself because it was so far out of my comfort zone. But it was something that I strongly believed in."

The skills she built from coaching with Alex weren’t just about leadership. This helped her navigate tough conversations, trust herself more in difficult moments, and approach both personal and professional challenges with greater self-assurance.

“You have been there for me. I really needed it...you've always been that calm, reassuring voice that I can call no matter what. And it's very rare you get that."

Ready to build on your own leadership and confidence?

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Alex Bakowski acknowledges the Traditional Custodians of the lands on which we live, work and flow. I pay my respects to the Whadjuk people of the Noongar nation, Elders and to all Aboriginal and Torres Strait Islander Peoples.