You’ve worked hard to get here. So why does it still feel so hard?

‘Optimal You’ is for professional women who want less noise in their heads and more clarity in their day. It’s your weekly dose of practical advice and evidence-backed tools to help you get where you actually want to go

By submitting this form you are permitting me to send you free resources. I will never spam you or share your details with third parties. You can unsubscribe at any time.

You’ve worked hard to get here. So why does it still feel so hard?

‘Optimal You’ is for professional women who want less noise in their heads and more clarity in their day. It’s your weekly dose of practical advice and evidence-backed tools to help you get where you actually want to go.

Join the community of entrepreneurs, executives, creatives, and practitioners (like doctors, surgeons, and scientists) who read ‘Optimal You'

By submitting this form you are permitting me to send you free resources. I will never spam you or share your details with third parties. You can unsubscribe at any time.

What you can expect inside 'Optimal You'

Mental decluttering tools for when your inner critic gets loud.
Research-backed strategies to stop spinning and start moving.
The kind of real stories most people are too scared to share.
Bold prompts to challenge your thinking and spark action.
Early access to coaching, workshops, and the good stuff I don’t post on socials.

Yes, I Want In

You’re not broken.

You’re just burnt out from overthinking, overdelivering, and still not getting the success you’ve been chasing.

You’ve done everything right, worked hard, stayed late, held it all together. But behind the scenes, it’s too much. And you’re starting to wonder if it really has to be this way. It doesn’t.

High performance isn’t about doing more. It’s about doing it differently.

‘Optimal You’ delivers mindset shifts, evidence-backed tools, and real talk you’ve been waiting to hear.

What others are saying about 'Optimal You'

I Want What They Get

I’ve spent over 20 years in the business arena. A highlight? Leading a team across five continents simultaneously and being told it was so good, they didn’t want to go back to the real world.

I’ve got credentials that count: I’m an ACC with the International Coaching Federation, a Certified Flow Coach with the Flow Centre, and I hold multiple degrees to boot. But I still find joy in a psychology textbook and a coffee in bed on a Sunday morning..

I’m evidence-based. No fluff. No BS. I’m all about performance that brings the head and the heart together in action, so professional women can find flow and be at their best.

I entered the workforce bright-eyed and bushy-tailed, chasing the promise of meaningful work. But what I found was people sleepwalking through their days like zombies. Corporate values that meant nothing. Success defined by nodding along.

So I went on a quest to figure out why work felt so lifeless and what it would take to make it better. That journey led me to walk away from my senior executive role (and all the perks that came with it) to start my own business and do the work I was meant to do.

It’s all about making work better.
Because when it is, we perform better, our lives are better, and our world is better.

My clients don’t call it the ‘Alex Effect’ for nothing.

This isn't just another email. It's a shift.

From frazzled to focused.

From second-guessing to self-assured.

From giving everything to finally giving back to yourself.

‘Optimal You’ isn’t about doing more, it’s about thinking differently, showing up with clarity and confidence, and becoming the high-achieving women, you actually are.

By submitting this form you are permitting me to send you free resources. I will never spam you or share your details with third parties. You can unsubscribe at any time.

Work with Me
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Alex Bakowski acknowledges the Traditional Custodians of the lands on which we live, work and flow. I pay my respects to the Whadjuk people of the Noongar nation, Elders and to all Aboriginal and Torres Strait Islander Peoples.

You’ve worked hard to get here. So why does it still feel so hard?