There’s certainly a lot of choice when it comes to coaches. And unfortunately, that also brings uncertainty about who to trust especially when everyone seems to be promising the world. 

Here’s what sets me apart: 

My approach is grounded in real science, real credentials, and real results. I’ve spent years studying psychology, flow, and leadership science at a university post graduate level. Backed by formal qualifications including an ACC with the International Coaching Federation and certified Flow Coach with the Flow Centre. 

But it’s not all theory. My clients say I bring something more. What they call the Alex Factor. I combine science with heart. I know how to challenge without crushing, support without coddling, and strike the right balance of honesty, compassion, and accountability. I’ll be your thought partner, your coach, and your fiercest supporter. 

I’ve also walked your path. With over 20 years in business, I know how organisations tick and what it really takes to lead them. One of my proudest moments? Leading a team across five continents and being told it was so transformative, they didn’t want to go back to the real world. 

Now, as a female founder running my own successful business, I know the road you’re on and I can help you sidestep the potholes and fast-track the wins. 

As a Flow Coach I will help you find your optimal state, that sweet spot where you feel and perform at your best. 

Because let’s be honest: being a female entrepreneur takes as much grit, focus, and mental strength as winning an Olympic gold, performing on stage in the West End, completing a 20-hour surgery, or running a global company. Those people have coaches. They would fail without them. Why should it be any different for you? 

What makes Flow Coaching different is that it is grounded in evidence, built on psychology, flow theory, and the science of human performance. This isn’t fluffy life coaching or cookie-cutter business advice. It is targeted, personalised coaching that helps you stay focused, use your strengths fully, and operate in that zone where personal and business growth happens. 

And it goes beyond business. Flow isn’t just about performing at a high level. It is about living a life that feels fulfilling and aligned. It is about showing up fully across all areas of your life, so you can succeed in business without sacrificing life along the way. 

Totally fair and honestly, that mindset is part of what’s keeping so many smart, capable women stuck. You’ve achieved a lot by figuring things out yourself. That drive is your superpower. But it can also become your ceiling. 

Coaching is about getting expert support so you can move faster, feel better, and grow with less stress and second-guessing. The truth? Most high-performing women do hit a point where grit alone just doesn’t work anymore especially when the stakes are high and life is full. And while your friends might not have coaches, I’ll bet they also feel stretched and overwhelmed in ways they don’t talk about.

Most clients experience a shift from the very first session. You’ll walk away with a new perspective and a clear action to take into the real world. It can start that quickly.

But this journey is a marathon, not a sprint. Real change takes time, consistency, and commitment. Most of my clients work with me for at least six months, making steady progress along the way. They’re often surprised by just how much growth has happened when we pause to reflect. 

Some continue beyond six months as new goals emerge. Others take a break and return when they’re ready for their next chapter, whether that’s a one-off session or a fresh round of coaching. The door stays open, because growth is ongoing. I’ve been doing my own growth work for years, and I wouldn’t be without a coach myself. 

Coaching and therapy serve different purposes. While therapy often focuses on understanding and healing from past experience coaching is forward-looking. 

Therapy involves clinical care to help individuals manage and reduce symptoms of mental illness. In contrast, coaching is a dynamic, supportive process that empowers clients to gain self-awareness, self-leadership and self-regulation. Though coaching, clients work towards achieving their goals, unlocking their performance potential and enhancing overall life satisfaction. 

Although I’m not a registered psychologist, my coaching is evidence based and integrates methodologies and tools from psychology, counselling and neuroscience. This holistic approach ensures that the support provided is both effective and grounded in scientific rigor. 

Absolutely and I get it. Many people assume coaching needs to happen in the same room. But here’s the thing: what matters most is the expertise of the coach, the quality of the coaching relationship and the structure of the session not the location. 

Zoom allows us to connect in real time, from wherever you are, without the extra logistics. You’re in your own space, which often means you open up more quickly. With the right coach the depth, challenge, and transformation still land powerfully.  Clients are often surprised by how well it works and in fact now prefer it. 

I hate hearing stories of coaches with little to no qualifications charging thousands of dollars upfront for their services. I wanted to provide a space that was accessible and put my clients in control of the value they receive. 

With this in my, my full coaching program works on a subscription model; you pay each month for as many months as you’d like. There are no lock in contracts or cancellation fees. I just ask that you give me two weeks’ notice if you want to stop coaching with me. 

All sessions are run virtually via Zoom. We will decide on a session time that works for both of us at the start of our time together.

I’m extremely flexible with my time and do my best to align with your schedule.  Early mornings and evenings work are fine by me.

Yes, I work with clients outside of Australia. We need to ensure the time zones align with a session time that works, and away we go.