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Hi, I'm Alex Bakowski

Your certified Flow Coach and human performance expert.

With over 20 years in the trenches of corporate life and extensive training in psychology and neuroscience, I'm not your average coach. I specialise in helping high achievers like you harness the science of flow to reach and exceed your professional and personal goals.

Why Flow Coaching?

Flow Coaching isn't about feel-good platitudes; it's about results.

My approach is deeply rooted in the latest research and a rigorous, evidence-based framework named the Flow Code. This isn't about temporary fixes. It's about transforming how you perform, think, and live.

What sets me apart?


Credentials that count:

I’m a Flow Coach certified by the Flow Centre, an Associate Certified Coach with the International Coaching Federation, and a member of the International Positive Psychology Association. I hold a Postgraduate Certificate in Business Psychology, ensuring that every strategy I teach is grounded in solid scientific principles.

Real-world experience:
My journey from the ground up in the corporate world to a senior executive position has equipped me with firsthand knowledge of what it takes to succeed in high-pressure environments. This experience is infused into every coaching session, providing actionable, practical, and transformative insights.

The ‘Alex Effect’:
Clients often discuss the "Alex Effect"—a unique blend of insights, strategies, and personalised coaching that leads to breakthrough performances. Whether you're a professional, creative, or an entrepreneur, I tailor my coaching to fit your specific needs and goals.

Your whole approach. It’s the “Alex Effect.” You created the space for me to be open and feel safe.   You have a certain way of bringing information to the surface. Things I wasn't aware of, or considering as a barrier to me.”  

Brook Huckerby | Penn & Lytics

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The impact of Flow Coaching

In a world where stress has become the norm and disengagement at work is all too common, the need for meaningful change is urgent. That's where I come in. 

My mission as a Flow Coach is to improve individual performance and foster a profound sense of fulfilment and well-being in all aspects of your life.

Why it matters

Many professionals go through their days feeling disconnected from their work and others. This not only hampers their ability to achieve but also diminishes their quality of life. Finding a professional path that genuinely serves you can transform your existence, bringing success, deep satisfaction, and joy.

The Ripple Effect

Each individual I work with is an opportunity to create a ripple effect. When fully engaged and operating in your flow state, your energy and enthusiasm can inspire colleagues, uplift friends, and enrich the lives of family members. My goal is to help you become a high performer and a source of positive change in your community.

By focusing on flow, we tackle the roots of stress and disengagement, crafting an inherently rewarding way of working and living.

It’s about creating a life where every day is an opportunity to excel and enjoy, reducing loneliness and isolation through meaningful, fulfilling pursuits.

“The pandemic of our time is stress.”

Meet Alex Bakowski


I've dedicated my career to understanding and teaching the science of human potential, but my journey into flow coaching is deeply personal. My path has been shaped by challenges and self-discovery, and these experiences drive my passion to help others find their stride.

Growing up, I often heard that I wasn't good enough, which initially led me to underestimate my abilities. However, in my twenties, I encountered a series of eye-opening experiences that transformed my outlook on life and performance. I realised the profound impact of mastering one's inner game. This realisation spurred me to set ambitious goals, dive deep into self-education, and embrace discomfort as a catalyst for personal growth.

Today, I thrive on helping others achieve their highest potential, using evidence-based strategies distilled from psychology and neuroscience. My approach is making complex theories accessible and actionable without overwhelming you with jargon—unless you're ready to dive deep!

Professionally, I’ve climbed from grassroots to executive levels over two decades, navigating the dynamics of agile startups and large multinational corporations. These experiences honed my business acumen and enriched my coaching, allowing me to offer practical and transformative insights.

Away from coaching, my life is filled with the joys and chaos of a family I adore. I share my home with an incredibly supportive partner, three full-on children, and our energetic dog, Banjo. We spend our downtime gardening, baking sourdough, or dancing in our kitchen. And if you’re up before dawn, you might find me at CrossFit, pushing the boundaries of my comfort zone.

Working with me means partnering with someone compassionate, authentic, and committed. Having navigated my journey of self-improvement, I understand the challenges and rewards of personal growth firsthand.

I look forward to helping you discover and achieve your optimal state.

Let's find your flow together

Credentials

Flow Coach Accreditation

Why is this important for you? 
Credibility.

I have internationally recognised accreditation from the Flow Centre, which set the industry standard for performance coaching and continue developing its system by conducting leading scientific research on human performance and flow and working with elite professionals daily.

This course had over 100 hours of face-to-face sessions and 60+ hours of self-paced learning.

Associate Certified Coach (ACC) - International Coaching Federation

Why is this important for you? 
Hands on approach. 

ICF credentials are awarded to professional coaches who meet stringent education and experience requirements and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession. This coaching accreditation involves hours of coaching, being observed and assessed by a coaching assessor, and taking a written exam.

Postgraduate Certificate in Business Psychology

Why is this important for you? 
Competency. 

I have been trained at a postgraduate level in applying psychological theories and principles to workplace settings.  

From an academic point of view, I deeply understand how to analyse and improve motivation, well-being, job satisfaction, team processes, leadership, and performance.

I have been trained in evidence-based practice. I have been taught how to interpret findings from scientific research and how best to communicate these to people in their professional roles. I use this to design bespoke programs that support each of my clients in achieving their goals

Member of the International Positive Psychology Association

Why is this important for you? 
Lifelong learner.

I am a lifelong student. I use my connection to the International Positive Psychology Association to network, collaborate, and further my professional development with academics and practitioners worldwide. I attend and participate in the European Positive Psychology conference every two years. My constant investment in my personal development gives me the knowledge and skills to be the expert I claim to be.

Coaching Services

Flow Coaching Monthly Package

Dive deep into personalised coaching that continuously supports your growth and helps you maintain peak performance.

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Flow Starter Mini Program

A focused session introducing you to flow principles and addressing your key challenges.

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Speaking Engagements

Book me for your next event to inspire your audience with powerful insights on achieving and maintaining peak performance.

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I'm big on relationships

Choosing the right coach is crucial, and trust is the foundation of our potential partnership. That's why I offer a complimentary exploratory call to discuss your goals and how we can achieve them together. This isn't just about coaching; it's about building a relationship that propels you to your highest levels of success.

“Alex, thank you so much for the way you've approached coaching and your support in helping me explore my work and leadership identity. I have appreciated your practical approach that is grounded in theory and wisdom and for which I know I have only just scratched the surface. You've made such a difference already, as I have put things into practice and will continue to do so. You have helped me grow.”

Nicolle Fowler - Leader @ Western Sydney Uni

"As a Co-Founder in a fast-growing start-up, I wanted to work with Alex to help me deal with managing a growing team and shifting responsibilities, without getting burnt out. Alex helped me uncover what I needed to be able to perform and be better for the business and my team, by feeling better and more in control in myself. Alex made me feel comfortable and supported and was always available for quick questions and ideas. Alex blends business and personal coaching, which really worked for me, as the two go hand-in-hand for any business leader."

Sarah Churchlow - Co-Founder @ Mash

“I appreciate the way Alex has helped me feel more confident and move away from feeling like an imposter.  The self-awareness I have now is a big thing.  I can catch myself out when I’m thinking certain things or having certain reactions.  I have stopped blaming myself for everything and have learnt to be a bit kinder to myself.”

Claire de Jacobi du Vallon

Join Me

Ready to discover how to perform at your best?
Let’s get started. Book your exploratory call today and discover what the "Alex Effect" can do for you.

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Alex Bakowski acknowledges the Traditional Custodians of the lands on which we live, work and flow. I pay my respects to the Whadjuk people of the Noongar nation, Elders and to all Aboriginal and Torres Strait Islander Peoples.

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